Gain In-Depth Insights with Online Bulletin Board Research

Curious about what your target audience thinks? Interact with them and gain in-depth insights through interactive tasks and activities. Online bulletin board research is a qualitative approach that brings together a virtual assembly of people to facilitate data production through interactive discussions among participants and a moderator.

Unlike online focus groups where members sign in together at a specific time, bulletin board research allows respondents to visit a site at their convenience over several days. Participants can read discussion transcripts, respond to questions, post insights, and exchange files. This method is like walking in and out of a classroom, pinning and retrieving items from a bulletin board as they go, providing a flexible and thorough way to gather valuable insights.

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