Optimize Product Evaluation with Central Location Testing (CLT)

Leverage the power of our global network to evaluate various aspects related to taste, design, and concept of a product in a cost-effective and timely manner. Central Location Testing (CLT) is a qualitative market research approach conducted in specific, controlled environments such as shopping malls, restaurants, schools, community centers, hotels, testing labs, or other suitable locations.

Qualified respondents are gathered in one place for face-to-face interviews. Interviewers, thoroughly trained by research staff, ensure high-quality data collection by maintaining neutral interaction and avoiding influencing respondents’ opinions. Conducting interviews in a central location simplifies the management of the entire process and facilitates handling unexpected situations, providing reliable and actionable insights into your product.